Valuable Capital Group CEO Shares Sahm’s Perspective on the Rise of a New Generation of Investors at AFCM Annual Conference 2026
Jess Cheung discusses how technology is reshaping the way investors
learn, engage with and participate in financial markets
ABU DHABI, UAE — (ARAB NEWSWIRE)
— At the AFCM Annual Conference 2026 in Abu Dhabi, Valuable Capital Group
Co-founder and CEO Jess Cheung shared his perspectives on the rise of a new
generation of investors and how technology is reshaping the way people learn
about, engage with and participate in financial markets.
Over the past three years, Valuable Capital Group has
continued to develop its presence in the Middle East through its regulated
entities and digital investment offering. In Saudi Arabia, Sahm Capital
Financial Company is licensed by the Capital Market Authority and launched the
Sahm App in 2023. Since then, the app has grown to more than two million
registered users, evolving to bring together market access, investment and
analysis tools, AI-powered assistance, financial education and investor
community features within an integrated digital experience. In 2026, the Group
further expanded its regulated presence in the region with the establishment of
Sahm Financial Limited in the Dubai International Financial Centre, which
received its DFSA licence in April 2026.
The Group’s experience in building and operating a digital investment
offering at scale has provided a practical foundation for understanding how
investor expectations are evolving. Through the Sahm App, investors have access
to Saudi and U.S. markets, alongside market data, trading and analysis tools,
AI-powered assistance, financial education through Sahm Academy, and investor
interaction through Sahm Community.
Speaking under the theme “The Rise of a New Generation of Investors,” Jess
Cheung discussed how investors are increasingly looking beyond traditional
transaction-based services. As digital technology becomes more embedded in
everyday life, investors are developing new expectations around how they access
information, understand markets and make investment decisions.
“The next generation of investors is approaching investing differently.
They are not simply looking for access to markets; they want the tools,
information and connections that help them understand markets and make
decisions in their own way,” said Jess Cheung, Co-founder and CEO of Valuable
Capital Group. “We believe technology can make the investment experience more
accessible, connected and responsive to how investors actually learn and
participate in the markets.”
This perspective is reflected in Sahm’s approach to the investment
journey, which brings together five stages of investor engagement: Learn,
Analyse, Ask, Share and Invest. Rather than viewing investing as a transaction
alone, the approach recognises the importance of information, education,
analysis and interaction throughout the investor journey.
These principles are captured in Sahm’s “Limitless Investors”
proposition, reflecting the view that investors have different goals,
preferences and ways of engaging with financial markets. By bringing together
market access, information, education, technology and investor interaction,
Sahm seeks to support investors across different stages of their investment
journey.
About Valuable Capital Group Limited
Valuable Capital Group Limited (VCGL) is a comprehensive
financial services company that provides integrated, cross-market, and
multi-asset global investment services to individuals and corporations. VCGL
has set up licensed entities in Hong Kong SAR, the United States, Singapore,
Saudi Arabia, the United Arab Emirates,
and Kazakhstan, gaining worldwide recognition from millions of users.
About Sahm Capital Financial Company
Sahm Capital – سهم كابيتال, registered in Riyadh, holds full regulatory licenses from the
Capital Market Authority (CMA) to conduct Dealing, Advising, Custody,
Arranging, Managing Investments and Operating Funds Activities in the
Securities Business (License No. 22251-25). Sahm Capital leverages proprietary
technology and financial solutions to provide investment services across Saudi
and U.S. markets and support the evolving needs of investors. For more
information, visit: www.sahmcapital.com.
About Sahm Financial Limited
Sahm Financial Limited is a financial services firm based in the Dubai
International Financial Centre (DIFC) (Licence No. CL10742) and regulated by
the Dubai Financial Services Authority (DFSA) (Reference No. F012218). As the
DIFC-based subsidiary of Valuable Capital Group operating under the Sahm brand,
Sahm Financial Limited is authorised by the DFSA to carry on the regulated
activities of Advising on Financial Products, Arranging Deals in Investments,
and Dealing in Investments as Agent. The firm is authorised to provide these
services to both Retail Clients and Professional Clients in accordance with its
DFSA licence and regulatory permissions. For more information, visit: https://sahmfinancial.ae/.
This press release is issued through Arab Newswire (www.arabnewswire.com)
— a press release distribution service for the Arab World, Middle East and
North Africa (MENA).
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